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Bear Icebox — BICOM

Account Coordinator Writing Assessment

This writing assessment evaluates your real-world PR skills through practical scenarios. Please read all instructions carefully before beginning.

🔒 Confidentiality Notice

The scenarios in this assessment reference real Bear Icebox clients and past campaigns. All information is proprietary and confidential. These scenarios are used exclusively for assessment purposes — your responses will not be used in any active client work. By proceeding, you agree to keep all client details confidential.

What to expect

  • Scenario 1 — Media campaign support for a client report
  • Scenario 2 — Editorial calendar evaluation
  • Time limit: 60 minutes — timer begins after you enter your info
Candidate Info

Tell us about yourself

Please complete all fields before starting the timed assessment.

⏱ Heads up: Once you click continue, a 60-minute timer will start and cannot be paused. Make sure you are in a quiet space and ready to begin.
Scenario One

Media Campaign Support — Linnworks Report

Demonstrate your ability to support a media campaign for a client report launch.

Client Brief: Our client Linnworks, a leading connected commerce ops platform working with small to mid-sized e-commerce businesses in the fashion, consumer tech, and home & garden industries, is releasing a report that Bear Icebox is responsible for amplifying. Based on the report's findings, complete the following tasks.

Task 1 of 5 — Scenario One
Draft a media pitch on the report's release.
Write a compelling pitch you would send to a journalist. Include a strong subject line and a concise, newsworthy pitch body.
0 words
Task 2 of 5 — Scenario One
Draft a quote for a press release from the Linnworks CEO.
Write a compelling, professional CEO quote (2–4 sentences) that would appear in a press release about the report.
0 words
Task 3 of 5 — Scenario One
Identify 3 media outlets and a contact from each, with your reasoning.
For each outlet, provide: the outlet name, a specific journalist/editor contact, and 1–3 sentences explaining why you chose them for this story.
0 words
Scenario Two

Editorial Calendar Evaluation

Analyze the provided editorial calendar and recommend the best pitch opportunity for the client.

📋 Note: The editorial calendar for this exercise has been provided to you separately by your BICOM contact. Please refer to it when completing the tasks below.
Task 4 of 5 — Scenario Two
Identify the best editorial calendar topic to pitch for the Linnworks client and explain your reasoning.
2–4 sentences. Be specific about which topic you selected and why it aligns with Linnworks' story and audience.
0 words
Task 5 of 5 — Scenario Two
Draft a brief pitch angle or hook for that editorial opportunity.
1–3 sentences. How would you frame the Linnworks story to fit the editorial topic you selected?
0 words
✅ Review all your responses before submitting. Once submitted, you will not be able to make changes.
Assessment Submitted

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Account Coordinator Writing Assessment

Your responses have been recorded. Please email them to the BICOM team below.

Your Responses

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Click below to email your complete responses to the Bear Icebox hiring team.

Results sent to DeAnna Spoerl, Sean Wille, and Bob

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